Win with stories.
To launch The Balmain Boat Company, we told the story of the boat’s creator. Our videos propelled BBCo to strong sales and stories in Vogue, Wired UK, TrendHunter, Broadsheet, Springwise, Cool Material and TwoThreads to name a few. These stories were re-posted by alpha influencers around the world.
MEET THE MAKER: This video designed to showcase the design philosophy and process of the designer of the Balmain Boat company boat kit.
MEET THE MAKERS: The craftsman are what make the BBCo boat kit so special.
MEET THE CUSTOMERS: Celebrate the diversity of people who want to build their own boat.