If you want to win new customers, get local.

 

Inspired by the series of 80 BankNow branch openings across Australia we used hyper targeting to reach out to the locals to tell their story of the banker, the branch and the community.

 

 
MEET THE LOCALS: This video designed for Facebook video ad product was put through a custom audience to meet the locals, supporting the BankNow branch openings. This links to a video on YouTube.

MEET THE LOCALS: This video designed for Facebook video ad product was put through a custom audience to meet the locals, supporting the BankNow branch openings. This links to a video on YouTube.

KNOW THY AUDIENCE: Looking for a home? Then this piece of content will likely accompany your search. Link goes to a google search result.

KNOW THY AUDIENCE: Looking for a home? Then this piece of content will likely accompany your search. Link goes to a google search result.

BRAND MOMENT: To commemorate the 100 year anniversary of the landing at Gallipoli we honour the stories of ANZAC.

BRAND MOMENT: To commemorate the 100 year anniversary of the landing at Gallipoli we honour the stories of ANZAC.