Telstra touches almost every Australian, every single day. And we have helped Australia's best known brand with nearly every part of its business.

 

Drink Digital inspired Telstra to develop a unique, ‘always-on’ capability delivering relevant, cost-effective content. This is not a faint of heart task for any company, especially a Telco.  With Drink Digital’s support, Telstra has created 100's of pieces of content from how-to videos, product demos, launches, re-brands and sponsorship extensions. Using content to help drive business impact using YouTube working across all of Telstra’s sales and marketing touchpoints.  Now, Telstra has the No. 1 Telco YouTube channel in Australia with 25 million+ views and counting.

 

 
SPONSORSHIP: Drink Digital helped raise the profile of the 30 year partnership with the Australian Ballet for the 2014 Telstra Ballet Dancer of the Year Awards. 

SPONSORSHIP: Drink Digital helped raise the profile of the 30 year partnership with the Australian Ballet for the 2014 Telstra Ballet Dancer of the Year Awards. 

ENTERTAINMENT: We created how to videos and updates for Telstra Thanks sports and movies.

ENTERTAINMENT: We created how to videos and updates for Telstra Thanks sports and movies.

EDUCATION: We have helped millions of Telstra customers avoid simple problems, by giving timely and relevant content.

EDUCATION: We have helped millions of Telstra customers avoid simple problems, by giving timely and relevant content.

CONSUMER: We have helped Telstra reach millions of customers with engaging videos on almost every product launch in the last 3 years.

CONSUMER: We have helped Telstra reach millions of customers with engaging videos on almost every product launch in the last 3 years.

BUSINESS: We have connected business owners to case studies and testimonials showcasing Telstra's products and services. 

BUSINESS: We have connected business owners to case studies and testimonials showcasing Telstra's products and services. 

WHOLESALE: We have helped Telstra Wholesale to relaunch with a new look to power the possibilities of a new more customer-focused Telstra Wholesale organisation.  

WHOLESALE: We have helped Telstra Wholesale to relaunch with a new look to power the possibilities of a new more customer-focused Telstra Wholesale organisation.  

If you want to win new customers, get local.

 

Inspired by the series of 80 BankNow branch openings across Australia we used hyper targeting to reach out to the locals to tell their story of the banker, the branch and the community.

 

 
MEET THE LOCALS: This video designed for Facebook video ad product was put through a custom audience to meet the locals, supporting the BankNow branch openings. This links to a video on YouTube.

MEET THE LOCALS: This video designed for Facebook video ad product was put through a custom audience to meet the locals, supporting the BankNow branch openings. This links to a video on YouTube.

KNOW THY AUDIENCE: Looking for a home? Then this piece of content will likely accompany your search. Link goes to a google search result.

KNOW THY AUDIENCE: Looking for a home? Then this piece of content will likely accompany your search. Link goes to a google search result.

BRAND MOMENT: To commemorate the 100 year anniversary of the landing at Gallipoli we honour the stories of ANZAC.

BRAND MOMENT: To commemorate the 100 year anniversary of the landing at Gallipoli we honour the stories of ANZAC.

Inspiring teams of marketers across APAC to think digitally.

 

Drink Digital created, wrote and produced a manifesto for J&J Asia marketers, agencies and partners to inspire a new approach to communicating with consumers. 

 
CREATE THE FUTURE: How do you inspire hundreds of marketers across APAC to change? 

CREATE THE FUTURE: How do you inspire hundreds of marketers across APAC to change? 

THINK FAST: Drink Digital inspired a multinational enterprise to think like a lean start-up, with an insight to fail forward and evolve fast.

THINK FAST: Drink Digital inspired a multinational enterprise to think like a lean start-up, with an insight to fail forward and evolve fast.

MAKE A DIFFERENCE: Drink Digital helped Stayfree India develop a video content strategy to raise awareness of the brand’s new foundation in partnership with UNICEF. Less than 15% of Indian women use disposable sanitary protection in India, making it one of the lowest scoring countries for women, based on United Nations rankings.

MAKE A DIFFERENCE: Drink Digital helped Stayfree India develop a video content strategy to raise awareness of the brand’s new foundation in partnership with UNICEF. Less than 15% of Indian women use disposable sanitary protection in India, making it one of the lowest scoring countries for women, based on United Nations rankings.

NEW APPROACH: Drink Digital helped Johnson Baby China radically change its marketing approach with a YouKu-led campaign, reaching millions of moms for little investment. The ‘Work-and-Pump’ film was one of the most watched videos in the category.

NEW APPROACH: Drink Digital helped Johnson Baby China radically change its marketing approach with a YouKu-led campaign, reaching millions of moms for little investment. The ‘Work-and-Pump’ film was one of the most watched videos in the category.

Win with stories.

 

To launch The Balmain Boat Company, we told the story of the boat’s creator.  Our videos propelled BBCo to strong sales and stories in VogueWired UKTrendHunterBroadsheetSpringwiseCool Material and TwoThreads to name a few. These stories were re-posted by alpha influencers around the world.

 
MEET THE MAKER: This video designed to showcase the design philosophy and process of the designer of the Balmain Boat company boat kit.

MEET THE MAKER: This video designed to showcase the design philosophy and process of the designer of the Balmain Boat company boat kit.

MEET THE MAKERS: The craftsman are what make the BBCo boat kit so special.

MEET THE MAKERS: The craftsman are what make the BBCo boat kit so special.

MEET THE CUSTOMERS: Celebrate the diversity of people who want to build their own boat.

MEET THE CUSTOMERS: Celebrate the diversity of people who want to build their own boat.

Imagine you had a blank slate.

 

We used photography and video in social media to launch a new, luxury shoe brand VIAJIYU.

 
MEET THE MAKER: This video designed to showcase the design philosophy and process of the designer of the Balmain Boat company boat kit.

MEET THE MAKER: This video designed to showcase the design philosophy and process of the designer of the Balmain Boat company boat kit.

MEET THE BRAND: The VIAJIYU manifesto.

MEET THE BRAND: The VIAJIYU manifesto.

MEET THE MAKERS: #SaveADyingTradition

MEET THE MAKERS: #SaveADyingTradition

How to fake it as a wine expert.

 

Drink Digital teamed up with Taylor's in house 'Master of Wine' to tell some simple insider tips and food matching suggestions for each vintage. These videos could then be embedded into the label via QR code or custom link. over two years we've created 30+ videos.

 

 
SPOT THE DIFFERENCE: Do you really know the difference? Taylor's master of wine is on hand to guide you through your wine choices.

SPOT THE DIFFERENCE: Do you really know the difference? Taylor's master of wine is on hand to guide you through your wine choices.

Create stories that travel.

 

Inspired by an early version of the brand newsroom.

 

 
MEET THE LOCALS: This video designed for Facebook was to go behind the curtain and show how our favourite cereal is made.

MEET THE LOCALS: This video designed for Facebook was to go behind the curtain and show how our favourite cereal is made.